Hola, I’m Alejandro, or Alex, or Chepo (long story) and I create campaigns mainly for the U.S. Hispanic audience. For the past 20 years I’ve been at ad agencies and in-house creative teams, but before all that, I worked at my family’s cantina and as an assistant soccer women’s coach while writing my first screenplay. Please don’t hesitate to contact me if you need help with ideas, recreating ads in Spanglish, or just want to talk about foreign films, soccer, and/or spilling drinks and food on clients.