TOYOTA

For the launch of the all-new 2024 Tacomas we created La Tacompetencia, a short and long-format docu-style-reality series based on the ‘Dale rienda suelta’ campaign. Hosted by a Latino off-road legend, 4 passionate off-roaders were put to the test in different challenges showing the trucks’ capabilities while unleashing their wild side, inspiring our audience to go outdoors and be dareful out there with their Toyota Trucks.