Film

From embellishment to breaking bad habits, here are a few ideas that reflect Hispanics’ experience in the U.S.

Dos Equis > Brindis

Tecate Light > Papás

Tecate > Anthem

Coors Light > Shadow

Messaging

Yes, Hispanics actually pay attention to OOH.

Since they are a digitally-savvy audience, we tried to push the envelop with interactive and disruptive ads.

For many, radio is the main source of news and entertainment.