IHÓP Adaptations
IHOP wanted a Spanish-speaking strategy that didn’t change the general market message. So with cultural nuances, relevant media, and insightful content focused on customization and taste, we dialed up its relevancy with Hispanic consumers.
Heritage in a Modern Context
Grace Foods wanted to separate from the discount-crazy, cliché-driven competition and celebrate moments of cultural pride. So we came up with a simple yet meaningful statement: your best moments deserve the best flavor.
Social Amplification
If it’s PepsiCo Nspire, Post Brands, or Bowlmor, all you need to do is understand how U.S. Hispanics look to social media for advice and purchasing decisions.
Los $5 Footlong Days
Hispanics thought of Subway as bland and boring. So we launched a campaign showing how they could build their sandwich to their own rhythm, and create their own flavor.
